--- version: alpha name: "wearebou.com" description: "Design system extracted from https://wearebou.com/ on 2026-10-28" colors: background: "#ffffff" surface: "#ebebeb" foreground: "#0a0a0a" muted-foreground: "#858585" primary: "#0a0a0a" on-primary: "#ffffff" border: "#ffffff" typography: headline-display: fontFamily: "StabilGrotesk" fontSize: "42.048px" fontWeight: 300 lineHeight: "46.2528px" headline-lg: fontFamily: "StabilGrotesk" fontSize: "42.048px" fontWeight: 300 lineHeight: "46.2528px" headline-md: fontFamily: "StabilGrotesk" fontSize: "20px" fontWeight: 500 lineHeight: "26px" body-md: fontFamily: "StabilGrotesk" fontSize: "16.56px" fontWeight: 300 lineHeight: "23.184px" label-md: fontFamily: "StabilGrotesk" fontSize: "12px" fontWeight: 500 lineHeight: "14.4px" letterSpacing: "0.72px" button: fontFamily: "StabilGrotesk" fontSize: "13px" fontWeight: 300 lineHeight: "13px" rounded: none: "0px" 2xl: "100px" sm: "4px" full: "9999px" spacing: unit: "4px" 1: "4px" 2: "8px" 3: "12px" 4: "16px" 5: "20px" 6: "32px" 7: "56px" 8: "60px" components: button-secondary: backgroundColor: "#ffffff40" textColor: "#ffffff" typography: "{typography.button}" rounded: "100px" height: "22px" padding: "4px 14px" button-primary: backgroundColor: "{colors.primary}" textColor: "{colors.on-primary}" typography: "{typography.button}" rounded: "9999px" height: "39px" padding: "10.4px 17.6px" card: backgroundColor: "transparent" rounded: "4px" padding: "18px" --- # wearebou.com ## Overview Bou – The Brand Company: Bou is a holistic brand company, working with 200+ trendsetting brands around Europe and the US. Soft, well-rounded controls, one soft shadow for depth, confident display type at 42.048px / 300, a single neutral accent on neutrals. The site ships in light mode by default. Measured from 1884 rendered elements at 1440px wide on 2026-10-28. Reference screenshots live beside this file; look at them before writing any layout, they carry the composition, density and image treatment that tokens cannot: - `screenshots/desktop-1440-fold.png`: Desktop 1440, above the fold - `screenshots/desktop-1440-full.jpg`: Desktop 1440, full page - `screenshots/brand-logo.png`: primary logo lockup - `screenshots/brand-icon-1.png`: representative interface icon - `screenshots/brand-icon-2.png`: representative interface icon - `screenshots/brand-icon-3.png`: representative interface icon - `screenshots/brand-icon-4.png`: representative interface icon - `screenshots/media-logo-source-hd.png`: primary logo lockup / high-resolution source capture - `screenshots/media-icon-1-source-hd.png`: representative interface icon / high-resolution source capture - `screenshots/media-icon-2-source-hd.png`: representative interface icon / high-resolution source capture - `screenshots/media-icon-3-source-hd.png`: representative interface icon / high-resolution source capture - `screenshots/media-icon-4-source-hd.png`: representative interface icon / high-resolution source capture - `screenshots/brand-favicon-source.png`: Favicon source - `screenshots/brand-favicon.png`: Favicon at 32px on light/dark surfaces - `screenshots/region-r1-context.jpg`: r1 context: page context - `screenshots/region-r1-detail.png`: r1 detail: native-resolution local detail - `screenshots/region-r1-icons.png`: r1 icons: icon placement and nearby text - `screenshots/region-r2-context.jpg`: r2 context: page context - `screenshots/region-r2-detail.png`: r2 detail: native-resolution local detail - `screenshots/region-r3-context.jpg`: r3 context: page context - `screenshots/region-r3-detail.png`: r3 detail: native-resolution local detail - `screenshots/laptop-1024-fold.png`: Laptop 1024, above the fold - `screenshots/tablet-768-fold.png`: Tablet 768, above the fold - `screenshots/phone-390-fold.png`: Phone 390, above the fold - `screenshots/phone-390-full.jpg`: Phone 390, full page - `screenshots/phone-390-menu.png`: Phone 390, navigation menu open - `screenshots/media-logo-upscaled.png`: primary logo lockup / upscaled.png - `screenshots/media-logo-optimized.webp`: primary logo lockup / optimized.webp - `screenshots/media-icon-1-upscaled.png`: representative interface icon / upscaled.png - `screenshots/media-icon-1-optimized.webp`: representative interface icon / optimized.webp - `screenshots/media-icon-2-upscaled.png`: representative interface icon / upscaled.png - `screenshots/media-icon-2-optimized.webp`: representative interface icon / optimized.webp - `screenshots/media-icon-3-upscaled.png`: representative interface icon / upscaled.png - `screenshots/media-icon-3-optimized.webp`: representative interface icon / optimized.webp - `screenshots/media-icon-4-upscaled.png`: representative interface icon / upscaled.png - `screenshots/media-icon-4-optimized.webp`: representative interface icon / optimized.webp - `screenshots/media-favicon-source-upscaled.png`: Favicon source / upscaled.png - `screenshots/media-favicon-source-optimized.webp`: Favicon source / optimized.webp - `screenshots/media-favicon-source-favicon-16.png`: Favicon source / favicon-16.png - `screenshots/media-favicon-source-favicon-32.png`: Favicon source / favicon-32.png - `screenshots/media-favicon-source-favicon-48.png`: Favicon source / favicon-48.png - `screenshots/media-favicon-source-favicon-180.png`: Favicon source / favicon-180.png - `screenshots/media-favicon-source-favicon-192.png`: Favicon source / favicon-192.png - `screenshots/media-favicon-source-favicon.ico`: Favicon source / favicon.ico - `screenshots/c-button-1--rest.png`: Button 1 ("Read full case"), rest - `screenshots/c-button-1--hover.png`: Button 1 ("Read full case"), hover - `screenshots/c-button-1--focus.png`: Button 1 ("Read full case"), focus - `screenshots/c-icon-button-1--rest.png`: Icon button 1, rest - `screenshots/c-icon-button-1--focus.png`: Icon button 1, focus - `screenshots/c-link-1--rest.png`: Text link 1 ("Remedy"), rest - `screenshots/c-link-1--hover.png`: Text link 1 ("Remedy"), hover - `screenshots/c-link-1--focus.png`: Text link 1 ("Remedy"), focus - `screenshots/c-nav-link-1--rest.png`: Navigation link 1 ("Work"), rest - `screenshots/c-nav-link-1--hover.png`: Navigation link 1 ("Work"), hover - `screenshots/c-nav-link-1--focus.png`: Navigation link 1 ("Work"), focus - `screenshots/c-pagination-1--rest.png`: Pagination 1 ("1/8"), rest - `screenshots/c-footer-link-1--rest.png`: Footer link 1 ("Home"), rest - `screenshots/c-footer-link-1--hover.png`: Footer link 1 ("Home"), hover - `screenshots/c-card-1--rest.png`: Card 1, rest - `screenshots/c-blockquote-1--rest.png`: Blockquote 1 ("Bou’s unconventionally h"), rest - `screenshots/c-image-1--rest.png`: Image / figure 1, rest - `screenshots/c-heading-eyebrow-1--rest.png`: Eyebrow / kicker 1 ("Services"), rest - `screenshots/c-button-2--rest.png`: Button 2 ("About us"), rest - `screenshots/c-button-2--hover.png`: Button 2 ("About us"), hover - `screenshots/c-button-2--focus.png`: Button 2 ("About us"), focus - `screenshots/c-link-2--rest.png`: Text link 2 ("Marketing"), rest - `screenshots/c-link-2--hover.png`: Text link 2 ("Marketing"), hover - `screenshots/c-link-2--focus.png`: Text link 2 ("Marketing"), focus - `screenshots/c-link-2--active.png`: Text link 2 ("Marketing"), active - `screenshots/c-heading-eyebrow-2--rest.png`: Eyebrow / kicker 2 ("2 studios, 10 000+ creat"), rest - `screenshots/c-button-3--rest.png`: Button 3 ("Hire us"), rest - `screenshots/c-button-3--hover.png`: Button 3 ("Hire us"), hover - `screenshots/c-button-3--focus.png`: Button 3 ("Hire us"), focus - `screenshots/c-link-3--rest.png`: Text link 3 ("Work"), rest - `screenshots/c-link-3--hover.png`: Text link 3 ("Work"), hover - `screenshots/c-link-3--focus.png`: Text link 3 ("Work"), focus - `screenshots/c-link-3--active.png`: Text link 3 ("Work"), active - `screenshots/c-image-3--rest.png`: Image / figure 3, rest - `screenshots/c-button-4--rest.png`: Button 4 ("Contact"), rest - `screenshots/c-button-4--hover.png`: Button 4 ("Contact"), hover - `screenshots/c-button-4--focus.png`: Button 4 ("Contact"), focus - `screenshots/c-button-5--rest.png`: Button 5 ("Helsinki"), rest - `screenshots/c-button-5--hover.png`: Button 5 ("Helsinki"), hover - `screenshots/c-button-5--focus.png`: Button 5 ("Helsinki"), focus - `screenshots/c-button-6--rest.png`: Button 6 ("holla@wearebou.com"), rest - `screenshots/c-button-6--hover.png`: Button 6 ("holla@wearebou.com"), hover - `screenshots/c-button-6--focus.png`: Button 6 ("holla@wearebou.com"), focus ## Logo and icon references Read `BRAND.md` for measured logo proportions, SVG treatments, representative icon crops and favicon declarations. Begin with `START_HERE.md` for a compact handoff; raw evidence is optional. ## Colors | Token | Value | Use | | --- | --- | --- | | background | `#ffffff` | Page background | | surface | `#ebebeb` | Cards, panels, raised or recessed surfaces | | foreground | `#0a0a0a` | Primary text | | muted-foreground | `#858585` | Secondary text, captions | | primary | `#0a0a0a` | Candidate accent (semantic role inferred): Selected from measured button, link, text, painted-area and theme colors. It is not proof of a filled primary button; follow the observed component recipes. | | on-primary | `#ffffff` | Text on the accent | | border | `#ffffff` | Hairlines, dividers, input borders | Full painted palette by area (largest first): `#ebebeb`, `#ffffff`, `#0a0a0a`. Gradients in use: `linear-gradient(0deg, rgba(255, 255, 255, 0) 0%, rgb(255, 255, 255) 100%)`; `linear-gradient(0deg, rgb(255, 255, 255) 0%, rgba(255, 255, 255, 0) 100%)`. The accent `#0a0a0a` is used sparingly: primary buttons, links and focus rings. Everything else stays neutral. ## Typography - **StabilGrotesk** for h1, h2, h3, body, button, label: self-hosted webfont; verify availability and permission; **Inter** is the suggested stand-in. See FONTS.md and fonts.css for source face/weight mappings, loading recipes, actual rendered-font evidence and explicit substitutions. Do not infer a Google Fonts family name from a site-specific alias. | Role | Family | Size | Weight | Line height | Tracking | | --- | --- | --- | --- | --- | --- | | headline-display | StabilGrotesk | 42.048px | 300 | 46.2528px | normal | | headline-lg | StabilGrotesk | 42.048px | 300 | 46.2528px | normal | | headline-md | StabilGrotesk | 20px | 500 | 26px | normal | | body-md | StabilGrotesk | 16.56px | 300 | 23.184px | normal | | label-md | StabilGrotesk | 12px | 500 | 14.4px | 0.72px | | button | StabilGrotesk | 13px | 300 | 13px | normal | Type scale in use: 10px, 12px, 13px, 14px, 16px, 17px, 20px, 30px, 36px, 42px. Base body size 16.56px. The hero heading (h1) renders at 42.048px / 300, center aligned, up to 705px wide. Sample: "Bou is a brand company working across marketing, design, communications & PR, an". See REGIONS.md, regions.css and the region crops for nested surfaces, gradients, shadows and icon placement. These are local recipes; do not flatten them into site-wide averages. ## Layout - Spacing unit: 4px. Scale in use: 4, 8, 12, 16, 20, 32, 56, 60 (px). - Flex and grid gaps: 4, 8, 12, 24, 32 px. - Content max width: 1320px, centred. - Breakpoints: 460px, 576px, 640px, 960px, 1280px. - Header: 80px tall, fixed, background `rgba(0, 0, 0, 0)`, bottom hairline 1px solid rgba(0, 0, 0, 0); 8 nav links at 14px / 300 (Work · Services · Clients · About · Careers · Bou & Co. · Contact). ## Elevation & Depth Shadows in use, most common first: - shadow-1: `rgba(10, 10, 10, 0.15) 1px 0px 0px 0px, rgba(10, 10, 10, 0.15) 0px 1px 0px 0px` ## Shapes - Buttons: 100px - Inputs: 100px - Cards and panels: 4px - Images and media: 0px - Radius scale: none 0px, 2xl 100px, sm 4px, full 9999px ## Components ### Button, secondary Background `#ffffff40`, text `#ffffff`, border none, radius 100px, height 22px, padding 4px 14px, 10px / 600, uppercase. Sample label: "Helsinki". ### Button, primary Background `#0a0a0a`, text `#ffffff`, border 1px solid #0a0a0a, radius 9999px, height 39px, padding 10.4px 17.6px, 16px / 300. Sample label: "Read full case". ### Card Background `transparent`, border 1px solid #ffffff26, radius 4px, padding 18px, no shadow. Typical size about 227×150px. ### Link Colour `#ffffff`, no underline at rest, weight 300. ### Full inventory `COMPONENTS.md` carries every component kind found on the page (19 of 87 in the checklist, 35 variants) with each state that was measured live (hover, keyboard focus, pressed, disabled, checked, filled, invalid, open: 24 state changes, 0 overlays opened) and a cropped screenshot of each; `components.css` is the same as a stylesheet. Read it before building any control. Summary: | Component | Variants | States measured | Sample | | --- | --- | --- | --- | | Button | ink lg, ghost, outline lg, ghost, secondary, link sm | hover, focus | "Read full case" | | Icon button | ghost | focus | | | Text link | plain, plain, plain | hover, focus, active | "Remedy" | | Header / navbar | default | rest only | "Work Services Clients About Ca" | | Navigation link | plain | hover, focus | "Work" | | Pagination | default | rest only | "1/8" | | Footer | default | rest only | "They say no onereads the foote" | | Footer link | underlined | hover | "Home" | | Badge / pill / tag | subtle-pill | rest only | "Branding" | | Card | elevated-with-media, outlined, filled-media-top | rest only | | | Blockquote | default | rest only | "Bou’s unconventionally holisti" | | Image / figure | aspect-1, aspect-1.78, aspect-1-rounded | rest only | | | Video / media embed | default | rest only | | | Icon | outline-14px | rest only | | | Eyebrow / kicker | default, default | rest only | "Services" | Not on this page (do not invent them; if the build needs one, derive it from the nearest kind above): Toggle / segmented control, Button group, Floating action button, Close / dismiss button, Text input, Search field, Textarea, Select (native), Combobox / custom select, Checkbox, Radio, Switch / toggle, Range slider, File input / dropzone, Date / time input, Input with attached button or addon, Field label, Help / hint text, Validation error text, Fieldset / form section, Menu / dropdown trigger, Breadcrumb, Tabs, Stepper / progress steps, Sidebar navigation, Skip link, Back to top, Social icon links, Theme toggle, Language / region switch, Tooltip, Popover, Dropdown menu, Dialog / modal, Drawer / sheet / off-canvas, Toast / snackbar, Banner / announcement bar, Cookie / consent notice, Lightbox / media viewer, Chip (removable / selectable tag), Alert / callout, Progress bar, Spinner / loader, Skeleton / shimmer, Counter / notification dot, Empty state, Rating / stars, Pricing card / plan, Feature item (icon + title + text), Testimonial / quote card, Stat / metric, Styled list, List row / menu row, Table, Table row, Accordion / disclosure, Avatar, Avatar stack, Divider, Code block / inline code, Keyboard key, Carousel / slider, Logo strip, FAQ block, Call-to-action band, Newsletter / signup form, Search results / listing row, Sticky bar. ## Dark Mode No dark mode responded to prefers-color-scheme, a theme toggle, or a root class/attribute. ## Responsive Behavior | Viewport | Content width | Gutter | Body | H1 | Header | Hero | Grids | Buttons | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | desktop 1440px | 1320px | 368px | 16px | 42px, 4 lines, center | 80px, 7 links | text only | 2→1 col; 6→3 col; 3→1 col | content-width | | laptop 1024px | 939px | 142px | 16px | 29.9px, 2 lines, center | 80px, 7 links | text only | 2→1 col; 6→3 col; 3→1 col | content-width | | tablet 768px | 728px | 20px | 16px | 28px, 2 lines, center | 80px, hamburger (Open mobile menu) | media behind/overlapping text | 3→1 col; 2→2 col; 6→2 col | content-width | | phone 390px | 359px | 20px | 16px | 28px, 4 lines, center | 80px, hamburger (Open mobile menu) | media behind/overlapping text | 2→1 col; 6→1 col; 3→1 col | content-width | - H1 goes 42px → 28px (67%), 4 → 4 lines. - Nav collapses to a hamburger by 390px (first seen at 768px); header 80px → 80px. - Hero: text only → media behind/overlapping text. - Card grids: 3 columns → 1 column on phones (gap 22.464px → 23px). - Body text is 16px at the sampled desktop and phone widths. - Phone side gutter 20px. - Section top padding 60px → 20px. ## Interaction & Motion 218 elements carry transitions; typical 0.3s with ease-out, mostly on all, opacity, color. 1 running keyframe animations (fadeInUp 0.3s 1). - Tooltip triggers exist (1 × data-tooltip, 1 × aria-describedby, 3 × title, 1 × data-tooltip-content) but none opened on hover in the first viewport; title attributes fall back to the browser's native tooltip. - 1 aria-haspopup triggers exist; none opened on hover (click-to-open menus). - 30 sizable elements sit at opacity 0 before scrolling: scroll-reveal animations are in use (reveal on enter, fade + rise is the usual recipe). Full detail (every overlay, table, form, scroll and text rule measured) is in `BEHAVIOR.md`; raw evidence in `evidence.json`. ## Do's and Don'ts - Treat the 4px spacing base as an inference. Preserve measured regional and component padding and gaps, including values outside that scale. - Use `#0a0a0a` where supported by measured component or regional evidence; its accent role is inferred. - Do keep body text at 16.56px in StabilGrotesk. - Do match corner radii per element class (buttons 100px, cards 4px); do not pick one radius for everything. - Keep measured shadows on their owning layers. Regional and component recipes take precedence over the site-wide list; do not invent heavier shadows. - Preserve gradient stops and layer order from regional/component recipes or the global samples above. A missing CSS gradient does not prove an image-backed effect is absent; inspect its pixels. - Don't rebuild from the tokens alone; open the screenshots for composition, density and image treatment. - Note: Page background comes from body; large surface colors remain in the palette. - Note: The primary action colour is the ink colour (monochrome palette); chromatic colours appear only as small accents.