What are the apple.com brand colors?

The main apple.com colors are #0071e3 (accent), #ffffff (background) and #f5f5f7 (text). The full palette of 8 colors, with the role of each, is on this page as hex codes.

What is the apple.com hex code?

The accent color on apple.com is #0071e3; the page background is #ffffff and the main text color #f5f5f7. Each is measured from the rendered page, so it is what visitors see, not a value from a style guide.

How do I use the apple.com colors in Tailwind or CSS?

Copy the CSS variables or the Tailwind v4 theme on this page, or download the design pack: it includes tokens.json (W3C design tokens), tokens.css and tailwind.css with the same values.

apple.com color palette: hex codes and CSS

Palette

8 colors

Colors	Role	Hex	RGB	Light / dark
`background`	Page background	`#ffffff`	`rgb(255 255 255)`	`#000000`
`surface`	Cards, panels, raised or recessed surfaces	`#f5f5f7`	`rgb(245 245 247)`	`#241004`
`surface-2`	Secondary surface	`#e2e2e5`	`rgb(226 226 229)`	`#171719`
`foreground`	Primary text	`#f5f5f7`	`rgb(245 245 247)`	`#f5f5f7`
`primary`	Candidate accent (semantic role inferred)	`#0071e3`	`rgb(0 113 227)`	`#0071e3`
`on-primary`	Text on the accent	`#ffffff`	`rgb(255 255 255)`	`#ffffff`
`secondary`	Secondary accent (yellow)	`#c69851`	`rgb(198 152 81)`	`#3e935c`
`border`	Hairlines, dividers, input borders	`#0066cc`	`rgb(0 102 204)`	`#2997ff`

CSS variables

Every color as a custom property, named by role. The dark block is there when the site has a dark theme.

1:root {
2  --color-background: #ffffff;
3  --color-surface: #f5f5f7;
4  --color-surface-2: #e2e2e5;
5  --color-foreground: #f5f5f7;
6  --color-primary: #0071e3;
7  --color-on-primary: #ffffff;
8  --color-secondary: #c69851;
9  --color-border: #0066cc;
10}
11
12[data-theme="dark"] {
13  --color-background: #000000;
14  --color-surface: #241004;
15  --color-surface-2: #171719;
16  --color-foreground: #f5f5f7;
17  --color-primary: #0071e3;
18  --color-on-primary: #ffffff;
19  --color-secondary: #3e935c;
20  --color-border: #2997ff;
21}

For AI agents

The pack is plain text, no key: fetch DESIGN.md, or hand the whole pack to Claude Code, Cursor or Copilot with the MCP server.

curl -s https://stylepack.ai/packs/apple.com/DESIGN.md

The apple.com color palette